At the beginning of this project it was important that we grasped a basic understanding of the behaviour of marathon spectators. We wanted to know details such as why people spectate at marathons, what they do when they’re there, whether they take photos and videos, who they take photos and videos of, etc.
To answer these questions an online survey was created using Qualtrics (http://www.qualtrics.com/). Targeting marathon spectators is clearly more challenging than targeting marathon runners, but it was assumed that the two groups are not mutually exclusive and a link to the survey was posted on both the Runners World forum (http://www.runnersworld.co.uk/forum/) and the Running Bug forum (http://therunningbug.co.uk/rbforums/default.aspx). Interestingly, the Runners World forum is a much larger forum, but a far greater survey response was obtained from members of the much smaller Running Bug forum who were all very willing to help out with the research and seemed keen to be updated on future developments.
The survey had 62 respondents in total. The age of respondents was varied, with twenty-six participants aged between 36-45, twenty aged 26-35, ten aged 46-55, five aged 16-25 and one aged 56-65. 41 of the survey respondents were male and the remaining 21 were female.
Below are some of the key findings of the survey….
· 80.6% said they were there to support a runner that they know, as opposed to being there to support a charity or due to living in the local area.
· 69.4% of respondents spectate with 1-4 other people. Only 1.6% spectate with 5+ people, but 14.5% said they vary between 1-4 and 5+.
· 70% of respondents who said they were there to support a runner that they know said they look for ways to pass the time before they see them.
· 88.7% of people spend time talking to the people around them
· 58.1% of people spend time taking photos. Of these people, 61.1% take photos on a Digital Camera and 38.9% take photos on a mobile phone. 100% of these people take photos of runners that they know, 41.6% take photos of Fun Runners and 41.6% take photos of Celebrities.
· 17.7% of people spend time taking videos. 72.7% of these people take videos on their mobile phone, 27.3% take them on a digital camera or video camera. 90.9% of people who take videos take them of runners that they know. 27.2% take them of Fun Runners and 63.6% take them of Celebrities.
· 95% of people spend time simply watching the runners
· Of the 47 people who spectate to see runners that they know, 34% said they move during the race to see their runner more than once, 59.6% sometimes do and 6.4% said they don’t.
This survey was very useful as a preliminary study to help identify some of the key characteristics and behaviours of marathon spectators. It must be taken into consideration that the sample used was small and only taken from two sources, but it still shows some interesting patterns. It suggests that marathon spectators tend to be there to watch a runner that they know. It also suggests that a large portion of these people look for ways to pass the time before they see the runner they’re there for, and often move during the race to see that runner more than once. This is all useful information to take into consideration when designing our application.